Designing a Brand Logo: What You Should Know

A company logo might not seem so important at first, but a memorable logo can make a huge difference to your business. A logo serves as a visual identity for your brand, and it lets customers know who you are and what you represent. A logo is often the first thing a customer notices about a business. So, showcasing your brand identity through a powerful logo is more important than you might think.

It’s about more than just browsing through dozens of logo options to find the right one. Powerful branding starts with a logo that captures the essence of your company.

With that in mind, let’s look at some tips you can use to create the best possible logo for your business.

Break Down Your Company Values

A logo should be an accurate representation of what your company stands for and the values you want the world to know about. When someone looks at your logo, they should have a strong understanding of what your business does and how important it is to you.

Don’t be afraid to get creative when it comes to “sneaking” your values into a logo. The FedEx logo is a perfect example of this. The company’s logo is simply its name in a specific font. But, upon second glance, you’ll notice there’s an arrow between the “E” and “X,” representing forward motion. People get the sense that their packages will get somewhere quickly. If you can find an image, word, or letter that ties in your core values, customers will take notice.

Get Multiple Opinions

Whether you’re designing a logo for a new company or rebranding an existing business, it’s always a good idea to get multiple people on board. From your communications team to stakeholders in the business, everyone should be able to agree on a powerful logo.

When you’re branding your business, it’s normal to want to get something out quickly. That should never be the case with a logo. In fact, you should take your time, go over different ideas, and keep revising your options until you have something that truly represents who you are, from the imagery to the words, and even the color scheme.

Tell Your Story Across Multiple Platforms

Your logo design needs to look sharp everywhere. One of the biggest reasons why it’s so important for your logo to tell a story is because you should showcase it virtually everywhere within your business. This includes all over social media, on billboards, in advertisements, on your website, etc.

It should also be utilized within your business, itself. Having official uniforms with your logo is a great way to show it off and look professional. Uniform supply companies like Prudential Overall Supply can help you with branded shop uniforms that display your logo clearly, so everyone in the company will be a visual representation of what your business stands for.

The Right Representation of Your Brand

The most important thing to keep in mind when creating a new logo is what your company really stands for. A logo is more than just an eye-catching image. If someone looks at it once or twice, will they be able to tell who you are and what you do?

When you finally decide on a logo that is a full representation of your company, be sure to stick with it for a long time. It should be something that becomes instantly recognizable to your customers and anyone searching for your goods and/or services. The right logo can have a huge impact on your company, so take your time, work with professional designers, and dive deep into the core values of your business.