Prudential Overall Supply Updates its Iconic Logo with a Smile
Prudential Overall Supply, an industry leader in image work apparel, today announced that it has updated its corporate logo to include a smile.
For decades Prudential Overall Supply has been associated with its iconic logo, the “Prudential Man” proudly positioned on all of Prudential’s route delivery vehicles.
In a recent evaluation of Prudential’s brand guidelines, the idea to update Prudential’s logo was put forth by the marketing firm MBD Media. The concept was to better communicate the friendly culture demonstrated by the 81 year old company’s employees.
The family owned and operated company experiences excellent employee retention rates with some careers spanning decades. Tom Watts, Prudential’s president comments, “The mutual commitment between our Company and our employees translates to happy people providing a friendly service.” Mr. Watts continues, “The idea to update the logo with a smile just seemed natural for us. Now it seems like something is missing without the smile.”
About Prudential Overall Supply:
Family owned and operated since 1932, Prudential Overall Supply is dedicated to enhancing our customers’ image at the best dollar value. By providing premium work wear uniforms, career apparel and casual wear, Prudential is able to outfit your entire organization. This on-time weekly service also addresses your facility’s image and safety requirements by offering floor mats, wiping towels and restroom paper products and related supplies.
Release date: 10/03/2013
Contact: Jerry Martin, V.P. of Sales & Marketing (949) 996-8976
By: Jerry Martin, Vice President of Sales & Marketing, Prudential Overall Supply
About the author
Jerry Martin is the Vice President of Sales & Marketing at Prudential Overall Supply, a leading provider of workplace uniforms and personal protective equipment (PPE) to a wide range of industries and organizations. Currently President of the Board of Directors for the American Reusable Textile Association (ARTA) where he works on projects to further the benefits of reusable textiles versus disposable alternatives. Martin also contributes to the Textile Rental Service Association (TRSA) where he is a former chairman of the association's Marketing & PR committee and helped establish TRSA’s international standard for its Clean Green certification program.